Would you rather...

This article could well be titled something about justifying our pricing structure, but the actual title is much more interesting.  And a title talking about economics would probably turn you right off.


When people enquire about the prices at SCCF without knowing anything about us as a gym and community they instantly think one of two things:

1 - "That's way too expensive for a gym because I've seen big chain gyms offering memberships for £14.99, I'll take my business elsewhere."


2 - "That's expensive but there must be several reasons why it's so much more than a budget chain gym, I'd like to know more about what sets you apart."

People who think option 1 without coming in to see the buzzing atmosphere, the energetic classes, the welcoming community, the highly skilled and experienced coaches, the in house physiotherapy services, the choices between five different types of class, the fact that we have over 40 hours of coached classes per week and the large group of like minded individuals all seeking to become fitter and healthier versions of themselves are doing themselves a massive disservice.

People who think option 2 tend to join up.  These people might even reorganise their monthly finances to allow them to join because they can see so much value in what we have to offer.

We all know the phrase 'buy nice or buy twice' when it relates to consumer goods.  We all know that trying to save some money by buying a cheaper option can actually backfire when it breaks or wears out sooner leaving us back at square one again.

How many people in the UK do you think have a gym membership and never go to the gym?  How many of those people don't feel guilty about not going because it only costs them £10 or £20 a month?  How many of those people make excuses about why they didn't go to the gym?  How many of those people fail because of the lack of a support network?  How many of those budget gyms keep in touch with people when they haven't been to the gym in a little while?  How many of those cheap gyms are staffed by under qualified people who don't care about their members?  How many of the big chain gyms are run by people who you know and invite to your weddings?  How many of the people with a gym membership actually know the management on a personal level?


So, all this fundamentally boils down to a simple question:

Would you rather spend more per month on something that you'll actually use, or less per month on something that you won't use?

When incompetent isn't an insult

This isn’t an article that will bash CrossFit, strength and conditioning or the constant exploration of the boundaries of human potential by ordinary people.

This is an article exploring the ideas surrounding awareness and competence.  Feel free to relate it to your own fitness journey.  Feel free to relate it to your chosen profession, whether that’s CrossFit coaching or being a doctor.

Everyone everywhere has a level of awareness about any given topic.

Everyone everywhere has a level of competence within any given task.


Viewed as a graphic, it looks like this:

Let’s use times tables within maths as an example.   Before you go to school and start to learn you have no awareness of what maths is and consequently you can’t do any maths, therefore you can be viewed as unconsciously incompetent.  You discover numbers.

As you develop and start to do some maths lessons you become aware of maths but you aren’t yet competent and make mistakes so move towards the consciously incompetent area of the graph.  You begin the process of learning how the numbers work together.

More deliberate practice and focus helps move you towards conscious competence, where you still have to concentrate on the questions but are getting the answers right more often than not.  Disciplined effort is required.

Time spent grooving these patterns start to make things much more automatic so that problems that would’ve once upon a time baffled you are solved without conscious thought – the zone of unconscious competence.  You skillfully apply your skills within maths.

Watch any great sports person at work – they appear to make decisions without thinking and invariably make the right choice.  The old doctor who has seen virtually every medical condition under the sun can quickly diagnose without having to look up symptoms and treatments.  Musicians who can pick up instruments and within a couple of minutes learn a new song probably can’t explain how they do it, but they do.

A more detailed version of the previous graphic:

cycle of competence - unaware -  w title.gif

What are the take home messages from this article?

  • When you are new to something in the gym accept that it will take time to become skilled at it.  Not being able to do something may just mean you’ve never seen it before.
  • When you know someone is newer at something you should give them time to practice and focus so that they can move along in their progressions.  They’ll thank you in the long run.
  • Every new task and environment presents an opportunity for you to be unconsciously incompetent and start to move forwards with your progression towards mastery.  Seek to be incompetent, get out of your comfort zone and develop yourself.
  • Consider how the concepts discussed in this previous article might apply as you try and make progress.


Why do we write blog posts?

“Many receive advice, only the wise profit from it” - Harper Lee


Why are we writing things? Why should you read them? What is the purpose of it? Want to know answers? Read on...

The coaching team at SCCF put their heads, knowledge, experience and time into research into topics to inform our gym population with important information for you to read, understand and ask questions about. It is also for you to apply in your sessions at SCCF. We do it because it makes you safer, better and gives us more time to coach you rather than have to spend time explaining basic things over and over again. This takes away from the time spent perfecting your movement.

We also like to see people raise questions about the intricacies of strength training or conditioning bias and we could debate about this for eternity, however, any coach worth their salt would tell you that it is only through experiment, failure and evolution that we know what works for us. Therefore, we implore you to heed the advice, suggestions and knowledge that the coaching team try to impart upon you, and ask you to put them into action as well. We do not expect you to take it as the gospel truth, but would like you to think about it, engage with it and practice it when you can. This applies to verbal cues, videos we post as well as the blogs we write.

So to summarise, try to listen to what we write, say and show. Apply it to your training and you will see results as well as allow us to increase the time spent coaching you through more demanding movements or ideas instead of revisiting the basics all the time.